Businesses that are now moving online, and those that have long been represented on the Internet, all need working and reliable tools. It is especially important to keep touch and stay in touch, as well as improve the Board attendance.
How to Increase the Attendance of a Board?
One of the main challenges in moving business events online is recreating all the aspects that make live meetings fun and immersive. Your conference participants will connect from home, which means it’s easy for them to get distracted or lose interest. Online event organizers need to think carefully about the script and mechanics on the platform to keep viewers engaged at all times and stimulate engagement with attendees and sponsors.
Board attendance is an effective tool for qualifying leads: after getting acquainted with your product, company, or expertise during a webinar, users are more likely to want to buy something from you. In addition, by analyzing user behavior during a webinar, you can segment your subscriber base by a readiness to close a deal, which helps marketers and sellers optimize interaction with potential customers. According to research, even a mediocre webinar can convert about 5% of attendees into customers.
With the increase in the Board attendance, you can:
- attract new leads;
- communicate with clients;
- conduct training sessions;
- promote company courses;
- sell your goods and services.
Most people attend Board conferences to connect and share information, so your online event should provide attendees and sponsors with the opportunity to connect. Otherwise, it will be just a webinar – pre-recorded presentations without the possibility of any feedback. It’s not bad as an online event option, but if you’re going to have an immersive conference experience, you’ll need features that allow you to chat or video chat without leaving the platform.
Which Are Eleven Strategies that Will Make a Difference to Your Board Attendance?
- Remind participants about the Board Meeting. Users can simply forget about your meeting – especially if they registered long before the event.
- Invite users to add the Board Meeting to the online calendar. If you’re hosting webinars for a business audience, your attendees probably have a clear agenda.
- After registration, the user’s contacts remain in the system, so they can be sent invitations to other online meetings.
- If you build communication correctly, there is a chance to convert it into a full-fledged subscriber and client.
- Remind in time. Choose the right time: usually, this is the middle of the week, the first half of the day, but it is better to test for accuracy.
- Combine channels. Connect additional ones to use them on their own or in automation scenarios.
- Share helpful. Show videos from your events, attach presentations, give links to posts with experts, and send a mini-summary – let subscribers appreciate what awaits them.
- Invite participants to ask questions to the speaker in advance through the form on the landing page, by email, or in the comments of the announcement on the social network.
- By creating an invitation letter, you work as users who once agreed to receive mailings from you.
- The title of the Board conference should evoke curiosity and a desire to learn more about the online event.
- Keywords are the words that people type in when they search the web. Before you can start promoting a Board Meeting, you need to do a keyword search.